No, followers aren't everything.

BUT. I will say that, as a budding business, finding real followers (thanks to Instaforce) for our Instagram account has helped us develop brand awareness and created sales that more than cover the cost of their service.

I don't have any proof for this, but I also have a feeling it also gives us some credibility in the eyes of people we know who may still think that Adaptive Nutrition is still a little side project whose only clients are friends.

I'm not getting sponsored to recommend them, simply sharing a great tool that I think could be helpful to any growing small business.

If we can make a post that inspires someone to stop and think more deliberately about what they're eating, I'm happy to try and reach as many people as possible.

Kia Wright